South Pacific Plaza is a long time favourite of many happy visitors. Year after year there is a constant stream of repeat guests, some making it their annual pilgrimage to the Gold Coast. No doubt South Pacific’s enviable location overlooking the stunning ocean and location at the beach end of the Broadbeach Mall are key ingredients to this high proportion of return guests however, there is no doubt it’s biggest draw card is the wonderful personalised and friendly service that has become synonymous with its name. South Pacific is a clear favourite when it comes to Gold Coast Holidays and continues to be a popular item on the shopping list of many holidaymakers to the Gold Coast.
South Pacific Plaza is another apartment resort managed exclusively by the highly respected Freshwater Point Management Pty Ltd. Owned and operated solely by successful Gold Coast businessman Paul Picone. Paul Picone also owns the exclusive management rights to two other resorts located in highly sought after Broadbeach; Ocean Pacific Resort and Belle Maison as well as the largest resort in the collection; the high profile Artique Resort in Surfers Paradise.
Paul Picone’s secret for success is his willingness to inject himself at every level within the business and be directly involved with his team on a daily basis thereby developing a working, practical knowledge of every aspect of the business whilst empowering a team with the ability to make decisions quickly to ensure a business that is fast to react to situations and provide a very flexible service to all customers and guests. In this manner, Paul also gets to know of the latest trends and consumer requirements (positive or otherwise) in any part of the business so that they can be responded to quickly. He also ensures that the “family” business culture is maintained to continually provide guests receive that personal experience, yet done so in a professional manner to guarantee the ongoing success of the business.
Paul Picone, like his father, Frank Picone, did before him, has earned a reputation as one of the most highly respected and successful identities in the management rights industry on the Gold Coast. In his earlier years, he worked in all key areas of resorts operated by Frank before partnering with him in the early 1990’s when he became a part owner in the most popular Gold Coast resort of the decade…Diamond Beach Resort in Broadbeach.
Paul Picone’s role as General Manager of Diamond Beach Resort saw him grow the business to such a viable business that it was seen as a key acquisition target for the then “BreakFree Resorts” (now Mantra) who purchased the resort from Frank and Paul Picone.
One of the major pinnacles of Paul Picone’s exhaustive career is the absolute turn around of the massive Towers of Chevron Renaissance from a resort purchased by his father, Frank Picone, from the receivers to a high demand resort widely known as the most successful management rights property in the Gold Coast’s history when in 2015, the Towers of Chevron Renaissance was sold to the Mantra Group. Paul Picone was the appointed General Manager that navigated the resort through this incredible journey.
It was in later 2015 when Paul Picone joined forces with his father (Frank) and two brothers (Jason and Craig) and became an equal share partner in three other high profile resorts; Synergy Broadbeach, Qube Broadbeach and the stunning Boardwalk Burleigh Beach located on the stunning ocean front at Burleigh Heads.
Other resorts Paul has been involved with (either as owner/operator or as in a management position for his father Frank’s business) include:
Gemini Court and Swell Apartments (Burleigh Heads), Ocean Plaza Resort at Coolangatta, The Wave (Broadbeach), Phoenician Health and Spa Resort at Broadbeach. Shortly afterwards, the following resorts were added to the portfolio: Rise Apartments (Noosa), The Coolum Beach Retreat (Coolum), Freshwater Point and Carmel By The Sea (Broadbeach), Shearwater Resort (Caloundra) amongst others.
We look forward to hosting you and your family soon at South Pacific Plaza and providing you with the same experience and personal attention which has continued to draw people back to stay time and time again and has become synonymous with the Picone Family name.